Licensing Department

Licensing Department Staff

Departmental Charge

The University Licensing Department is responsible for:

  • Providing the University with reliable, quality and highly personalized means of managing the use of University trademarks;
  • Protecting and preserving the integrity of the University’s goodwill by:
    • Assisting in the prevention of the unauthorized use of University trademarks;
    • Ensuring authorized products bearing University trademarks are manufactured under acceptable working conditions by companies that have adopted the University’s Licensing Code of Conduct;
    • Providing education and support to campus constituents, licensees, and retailers.
  • Utilizing the goodwill established in University trademarks to generate revenue in support and within the guidelines of the overall mission of the University;
  • Promoting the University’s image to the public at large, through use of University trademarks on products and in connection with services;
  • Presenting annually to the Licensing Committee the “state of licensing at Notre Dame.”

Licensing Staff

Tomi Gerhold, Director of Licensing

Tomi Gerhold joined the University in May 2000, serving first as Senior Administrative Assistant, followed by Licensing Specialist, then Associate Director, before assuming the position of Interim Director for the Licensing Department in 2016. As Director of Licensing, Tomi is responsible for managing the University’s Trademark Licensing Program, which was established in the early 1980s to protect and control the use of Notre Dame’s trademarks.

Tomi is also responsible for guiding the day-to-day operations of the University’s Licensing Program and for serving as a member of the Notre Dame Licensing Committee, which provides strategic oversight for the program. As Director of Licensing, she serves as the University’s primary liaison in managing the staff and resources provided by the University’s licensing agency, Fermata Partners

Sarah Houser, Licensing Coordinator

Sarah Houser joined the Notre Dame Licensing Department in February 2015. She oversees the artwork approval process for retail and internal submissions. She is responsible for developing external communications (i.e., social media accounts, licensee newsletters, and blog), responding to inquiries from interested parties, as well as preparing licensing applications for the Licensing Committee. Sarah is also responsible for managing the Internal License Agreement program of non-resale products for campus departments, student groups and alumni groups.

Sarah earned her Bachelor of Science in Business degree from the Kelley School of Business at Indiana University-Bloomington.