Logos and Trademarks
Use of any Notre Dame trademarks or identifiers (including the University's colors) on merchandise or in relation to goods and services requires the express permission of the University of Notre Dame. This applies to all students, alumni, staff, faculty, manufacturers, retailers, and customers.
What is a trademark?
“A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others” (U.S. Patent and Trademark Office). The University owns a variety of symbols, insignias, slogans, mottos, emblems, seals, and words which have been in use for many years. Notre Dame has a long-standing policy of protecting the symbols that are associated with its name and its reputation as one of the finest universities in the country. Because registered trademarks and service marks are valuable assets, they must be used correctly to avoid loss or dilution in the marketplace.
™ and ®
Many of Notre Dame’s trademarks are registered with the United States Patent and Trademark Office. If a trademark bears the ®, then it is a federally registered trademark. If a trademark bears the ™, then it is not federally registered but is still a recognized University trademark. Use of the proper trademark designation symbols in connection with the goods and services associated with the University will assist in effectively protecting the rights that the University has developed in its marks.
Be sure to review the Notre Dame Logo Sheet to confirm proper designations before submitting artwork for approval.